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2/19/2007
2/5/2007
1/1/2007
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A light-hearted weekly column discussing new features, tricks of the trade, and other ways to improve users’ Local Area Yellow Pages experience.
Twas the Season

Many businesses suffer from the “post-holiday blues.” For many companies, especially those retail-based, business can slow to a crawl, but it doesn’t have to. By taking advantage of all the advertising tools offered with Local Area Yellow Pages’ Business Internet Package, you can continue to reach customers with news of sales, new merchandise, or seasonal hours of operation adjustments.

In the business world, any opportunity you may have over a competing business in your locale needs to be addressed. Is your main competitor advertising to millions of people online and in control of his or her website? And if they are, are you doing all you could to promote your business? These are important questions to answer during the lull of winter.

When was the last time you updated your customizable website? Are you current on all the emails sent to your YPMail account? While you could respond with, “Case, quit asking so many questions, you’re scaring me”, the more business-savvy individual would honestly address these concerns and work to give his or her business the edge during this slow time of the year.

So unless you run a snowplow or heating company, don’t let your business spin-out in the black ice and freezing rain this time of the year. Put on those studded tires and keep rolling along as the others watch you from the ditch!

For additional questions or comments, Case can be reached here. For any questions regarding Local Area Yellow Pages Services, please email sales@us.localyp.com, or call Customer Service at 1-877-562-2597.

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